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Oral-B SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: November 30, 2023Reading time:

Here is a detailed SWOT analysis of Oral-B covering strengths, weaknesses, opportunities and threats.

Oral-B Strengths

  1. Frequent and many innovations in a low involvement product like toothbrush
  2. Introduction of new features regularly
  3. Focuses on solving problems commonly associated with toothbrush use
  4. Aggressive advertising

Above are the strengths in the SWOT Analysis of Oral-B. The strengths of Oral-B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oral-B Weaknesses

  1. Could not replicate its leading position in India as it is globally
  2. Price wars with competitors
  3. New innovations coming up in the market
  4. Indian market not as responsive to innovations in toothbrushes as global market

These were the weaknesses in the Oral-B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oral-B Opportunities

  1. More innovations to differentiate from the competitors
  2. Increasing involvement in personal care products
  3. Differentiated advertising methods to attract customers

Above we covered the opportunities in Oral-B SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oral-B Threats

  1. Aggressive competition
  2. Regular introduction of new products by competitors
  3. Copied innovation by competitors

The threats in the SWOT Analysis of Oral-B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oral-B SWOT analysis.

About Oral-B

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oral-B Overview
Parent Company

Procter and Gamble


Personal Care brands - Hygiene



Tagline/ Slogan

The brand more dentists use themselves worldwide


Global leader in toothbrush market

Oral-B STP

People having medium purchasing power. Middleclass and higher classes

Target Market

People looking for good quality and innovative products in toothbrushes


Dentist’s choice of toothbrush

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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