Oral-B PESTLE Analysis

Published by MBA Skool Team, Last Updated: February 21, 2021

PESTLE Analysis of Oral-B analyses the brand on its business tactics. Oral-B PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand.

PESTLE analysis is a framework which is imperative for companies such as Oral-B, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis.

Let us start the Oral-B PESTLE Analysis:

Political Factors:

The political factors in the Oral-B PESTLE Analysis can be explained as follows:

Oral-B is one of the brands of the Procter and Gamble. The parent company is a multinational company. The Oral-B has its sales in many countries. The trade policies between the parent company and the host companies have major impact on the business operations. The company also should maintain political connections within the nation and the host nation for the smooth functioning. It also should observe the policies made by the nations which affect the supply chain and operations of the company.


Image: Wikimedia


Economic Factors:

Below are the economic factors in the PESTLE Analysis of Oral-B:

The price of the Oral-B products is slightly higher than the other companies.

So, the income levels of the customers are important. The governments also focussed on the boosting of income of the people by making various fiscal policies and monetary policies. Due to pandemic the disposable income of the people has decreased. The foreign exchange risk also increased due to the pandemic. The vaccination gives the boost for the company sales.


Social Factors:

Following are the social factors impacting Oral-B PESTLE Analysis:

Now-a-days people are more concerned on the health. They are spending more on the proactive things like cleaning their whole body, exercise. The people also keen to spend more for the quality products these days. The way they see on the electric brushes has changed. The consumers have better knowledge and education on the health. Due to better education and skills of the people, Oral-B produce next level products which enhance the cleaning of the teeth. The growth in urban population also aids for this change of trend toward the maintaining good habits for the better health.


Technological Factors:

The technological factors in the PESTLE Analysis of Oral-B are mentioned below:

Oral-B is producing next gen products. It has to keenly observe new technologies which improve its operations and enhance its research& development. It should also improve its global supply chain process to meet the customer demands and reduce its costs. There is a tough competition from other companies, to gain competitive advantage over differentiation, it has to enhance its strength in technology.

The company also practised new industrial process to enhance its competitive advantage.


Legal Factors:

Following are the legal factors in the Oral-B PESTLE Analysis:

Oral-B produces new gen products which promotes that it enhances the cleaning of the teeth. If the product can’t able to meet the value proposition which it promotes it has to face the legal issues. The company also ensure that it conducts proper research on the to develop the new products. It also should ensure that it follows all the rules and regulations of the host country to establish the plants and enter into new markets. It should also follow the labour rules according to the nation where it operates.


Environmental Factors:

In the Oral-B PESTLE Analysis, the environmental elements affecting its business are as below:

The company should produce the products in a sustainable method.

The practise of sustainability and concern over the climate change has increased a lot so Oral-B should ensure all its process should aid to reduce its carbon foot print. The nations also have different environmental laws which the company has to be practised for the smooth operations. The company should also ensure that it recycle all the waste it produces which will aid for the company’s growth.

To conclude, the above Oral-B PESTLE Analysis highlights the various elements which impact its business performance. This understanding helps to evaluate the criticality of external business factors for any brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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