Published by MBA Skool Team, Last Updated: February 06, 2019
Marketing Strategy of Oral-B analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Oral-B marketing mix, help the brand succeed.
Oral-B marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Oral-B Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Oral-B Product Strategy:
The product strategy and mix in Oral-B marketing strategy can be explained as follows:
Oral-B is one of the leading tooth care brands in the world. Oral-B always gives importance to innovation and product quality. The main product of Oral-B is toothbrushes which mainly comprises of electric, battery and manual variants. It also has floss, mouthwash and toothpaste part of its marketing mix product portfolio. They have specially designed products for kids taking care of their sensitive teeth. Within the kids’ range, they have divided the products for each age group. For electric brushes, they also produce the replacement brushes. Oral-B have started using indicator which tells us when you should change your toothbrush. Within each variant, they have various models depending on different types of bristles.
Oral-B Price/Pricing Strategy:
Below is the pricing strategy in Oral-B marketing strategy:
Even though the product is quite simple and old age, Oral-B designed the pricing policy by keeping in mind the middle and upper-class consumers.
It also justifies its prices by giving extra benefits with its product. Due to competitions, it sometimes provides discounts or offers with its product to maintain its consumer base. This price also maintains trust among the consumers about the brand.
Oral-B Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Oral-B SWOT Analysis, STP & Competitors
Oral-B Place & Distribution Strategy:
Following is the distribution strategy in the Oral-B marketing mix:
The products of Oral-B can be found in all the countries where P&G sell its products. P&G sell its products in more than 180 countries. In India, Oral-B products can be found in urban, sub urban, and rural areas. In rural areas, the products are of lower or mid-range. The premium products are present only in limited areas due to its low sales. The products can be found in a small grocery shop to a large mall. It has also presence at online stores and upcoming grocery delivering startups.
Oral-B has a strong distribution network because it gets the benefit from its parent company’s distribution network.
Oral-B Promotion & Advertising Strategy:
The promotional and advertising strategy in the Oral-B marketing strategy is as follows:
Oral-B employs all kind of methods to promote its product. It uses the mainstream media for its promotion. In India, they have partnered with several Bollywood superstars to promote their product. Sometime their television advertisements consist of dentist who focus on educating the masses about the dental hygiene and thus promoting their product. Oral-B also provides dental care information and provides discounts and incentives on purchase from on its site. They also provide dentists with free sample so that they can use them and endorse them. Hence this concludes the marketing mix of Oral-B.
Oral-B is an oral hygiene brand from Proctor and Gamble. It was first started by Dr. Robert W. Hutson in 1950 as the Hutson toothbrush. Since then it has been acquired by number of companies like Gillette and now Proctor and Gamble own this brand. Oral-B brand has a wide range of product portfolio like manual and electric toothbrushes, battery powered toothbrushes, floss, toothpaste and mouthwash. It has product for all the age group of people. It has specially designed products for kids’ which is more attractive to them. P&G highly values integrity, leadership, ownership, passion, trust.
They give a lot of focus to their work, innovation, respect to individuals, being the best. Oral-B design their products with consultations from dentists and patients which is their point of differentiation from other brands.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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