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Domex SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: March 13, 2023Reading time:

Here is a detailed SWOT analysis of Domex covering strengths, weaknesses, opportunities and threats.

Domex Strengths

  1. Only brand which has sodium hypochlorite an ingredient which has the properties to kill germs (WHO certified)
  2. Sold in over 35 countries with popular name as Domestos, Glorix, Klinex
  3. Has wide product variety range like wipes, sprays, liquid etc

Above are the strengths in the SWOT Analysis of Domex. The strengths of Domex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Domex Weaknesses

  1. Segment presence mainly in Urban Areas
  2. Highly competitive market and slightly higher priced even for all urban families

These were the weaknesses in the Domex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Domex Opportunities

  1. ‘Domes Germ Kill Challenge’ – Raising awareness among households about use of Domex instead of local Phenyl
  2. ‘Domex-Squad’ –An initiative taken to clean household toilets
  3. Tie-up with hotel chains, restaurants etc

Above we covered the opportunities in Domex SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Domex Threats

  1. Toilet cleaning market is traditionally dominated by the unbranded Phenols
  2. Strong established competitor like Harpic

The threats in the SWOT Analysis of Domex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Domex SWOT analysis.

Read Similar SWOT analysis

About Domex

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Domex Overview
Parent Company

HUL (Unilever)


Home Care – Toilet Cleaner



Tagline/ Slogan

Domex: 100% Germ Protection; Million more germs will die


Power is due to its high availability of chlorine for killing germs

Domex STP

Toilet Cleaner – Liquid Cleaner

Target Market

Liquid Cleaner for Toilets targeting all households


Domex bleach gives the confidence of eradicating all known germs and help improve general hygiene and health standards in communities around the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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