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Sanifresh SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: September 30, 2023Reading time:

Here is a detailed SWOT analysis of Sanifresh covering strengths, weaknesses, opportunities and threats.

Sanifresh Strengths

  1. Gives same benefits as other toilet cleaners at a lower price
  2. New variants regularly introduced in the market
  3. Presence in the market since long time
  4. Sani Fresh Shine containing the formula ATAC guarantees germ kill

Above are the strengths in the SWOT Analysis of Sanifresh. The strengths of Sanifresh looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sanifresh Weaknesses

  1. Low presence in mass media and mainly advertises the promo tags only
  2. Low value share in the market
  3. More investment in discounted products thus lowers the expenditure on promotions and advertisements

These were the weaknesses in the Sanifresh SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sanifresh Opportunities

  1. Tie ups with hotels, better PR and shelf visibility in supermarkets
  2. Untapped rural market
  3. New strategies and advertising campaigns to reach every household

Above we covered the opportunities in Sanifresh SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sanifresh Threats

  1. Aggressive competition from well established names
  2. Use of cheaper products in middle class households like phenyls and acid for toilet cleaning
  3. Competition from local and international players

The threats in the SWOT Analysis of Sanifresh are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sanifresh SWOT analysis.

Read Similar SWOT analysis

About Sanifresh

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sanifresh Overview
Parent Company



Home Care brands



Tagline/ Slogan

Guaranteed germ kill


Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling fresh

Sanifresh STP

Liquid toilet cleaner

Target Market

Middle class households looking for a cost effective product


Removes the toughest stains, cleans the toilet and imparts fragrance to it

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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