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  3. Harpic SWOT Analysis

Harpic SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: February 16, 2024Read time:

Here is a detailed SWOT analysis of Harpic covering strengths, weaknesses, opportunities and threats.

Harpic Strengths

  1. Strong backing of the company
  2. Market leader in toilet care category
  3. Good brand promotion by advertising and other media
  4. Good distribution channel that ensures brand presence
  5. One of the most popular brand in the cleansing market

Above are the strengths in the SWOT Analysis of Harpic. The strengths of Harpic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harpic Weaknesses

  1. Tough competition means limited market share growth
  2. Fake products with similar names affects brand presence

These were the weaknesses in the Harpic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harpic Opportunities

  1. Still major market not tapped
  2. Should extend in rural market
  3. Bring variety in products

Above we covered the opportunities in Harpic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harpic Threats

  1. Local players offering at low price
  2. Substitues such as detergents available for cleaning
  3. Increase in low cost private labels

The threats in the SWOT Analysis of Harpic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harpic SWOT analysis.

About Harpic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Harpic Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Cleans round the bend


Number one toilet cleaner since more than 80yrs.

Harpic STP

Homecare- Toilet cleaner segment

Target Market

Urban households, restaurants, hotels, corporates etc


Powerful cleaning; Expert in lavoratory care

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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