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Air Wick SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 05, 2023Read time:

Here is a detailed SWOT analysis of Air Wick covering strengths, weaknesses, opportunities and threats.

Air Wick Strengths

  1. RB has been ranked as one of the Most Innovative Companies in the World
  2. Available in various flavors and varieties.
  3. Excellent brand promotion by advertising media
  4. Brand presence by advertisements and prints
  5. Excellent distribution network of Reckitt Benckiser

Above are the strengths in the SWOT Analysis of Air Wick. The strengths of Air Wick looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Wick Weaknesses

  1. Fake imitations affect sales
  2. Limited brand presence in rural market

These were the weaknesses in the Air Wick SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Air Wick Opportunities

  1. To Explore possibilities in rural market.
  2. Launching series for cars, toilets and offices.
  3. Tie-ups with hotel chains, restaurants, corporates etc

Above we covered the opportunities in Air Wick SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Air Wick

Air Wick Threats

  1. Local brands pose a threat
  2. Limited brand loyalty as brand switching is high
  3. Fake imitations affect brands image

The threats in the SWOT Analysis of Air Wick are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Wick SWOT analysis.

Read Similar SWOT analysis

About Air Wick

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Wick Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Brightening the air


Room freshener with various types and flavors

Air Wick STP

Room Freshener

Target Market

Urban and semi-urban households


To transform your home to a great environment making it happy and joyous

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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