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Odonil SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 21, 2024Read time:

Here is a detailed SWOT analysis of Odonil covering strengths, weaknesses, opportunities and threats.

Odonil Strengths

  1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
  2. Established brand support
  3. Reasonable price
  4. Available in a variety of exciting fragrances

Above are the strengths in the SWOT Analysis of Odonil. The strengths of Odonil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Odonil Weaknesses

  1. Seen as a bathroom centric brand
  2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
  3. Availability of cheaper substitutes

These were the weaknesses in the Odonil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Odonil Opportunities

  1. Expand brand portfolio and make it a complete air freshening brand
  2. Tie up with hotels, restaurants
  3. Educating consumers on the home fragrances segment
  4. Develop customized fragrances for hotels and stores

Above we covered the opportunities in Odonil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Odonil Threats

  1. Aggressive competition from multinational giants
  2. Unexpected spike in input costs
  3. New entrants

The threats in the SWOT Analysis of Odonil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Odonil SWOT analysis.

About Odonil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Odonil Overview
Parent Company



Home Care brands



Tagline/ Slogan

Mood badal de


Market leader in air fresheners category

Odonil STP

Indian families using traditional methods of fragrances

Target Market

Changing lifestyle of consumers wanting easy to use and convenient products


Complete air freshening brand for every space in your home

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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