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Cherry Blossom SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 25, 2024Read time:

Here is a detailed SWOT analysis of Cherry Blossom covering strengths, weaknesses, opportunities and threats.

Cherry Blossom Strengths

  1. Manufactured by global giant Reckitt Benckiser
  2. Quality product and packaging and good product line
  3. Has a strong market share
  4. Strong brand and top of the mind brand recall
  5. Excellent advertising and brand visibility
  6. Available at multi-brand retail stores, small shops etc

Above are the strengths in the SWOT Analysis of Cherry Blossom. The strengths of Cherry Blossom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cherry Blossom Weaknesses

  1. Limited presence in the rural areas
  2. Global penetration is less which is a huge untapped segment

These were the weaknesses in the Cherry Blossom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cherry Blossom Opportunities

  1. Untapped rural market and global expansion
  2. Tie-up with show companies, fashion houses and corporates & schools
  3. Bringing new products as per changing shoe care segment

Above we covered the opportunities in Cherry Blossom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cherry Blossom Threats

  1. Substitutes for leather shoes
  2. Preferring uses cheap polishes to shine

The threats in the SWOT Analysis of Cherry Blossom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cherry Blossom SWOT analysis.

About Cherry Blossom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cherry Blossom Overview
Parent Company

Reckitt Benckiser


Shoe care brand



Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?


One of the Oldest and most popular boot polish brand

Cherry Blossom STP

Shoe care segment

Target Market

Students, working professionals


Round the clock shoes protection

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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