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  3. Cif SWOT Analysis

Cif SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: May 12, 2024Read time:

Here is a detailed SWOT analysis of Cif covering strengths, weaknesses, opportunities and threats.

Cif Strengths

  1. No. 1 cream cleaner in the world
  2. Already an established brand in countries like France, Germany & Russia
  3. Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy
  4. Good brand presence in retail stores

Above are the strengths in the SWOT Analysis of Cif. The strengths of Cif looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cif Weaknesses

  1. Small segment as it is only for urban areas primarily
  2. Relevance only to Urban Population
  3. Lesser advertising as compared to other fmcg brands

These were the weaknesses in the Cif SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cif Opportunities

  1. Rapidly growing niche market segment
  2. Target tier 2 cities with smaller packages

Above we covered the opportunities in Cif SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cif Threats

  1. Small Surface Cleaning Market in India (35 Crores/yr)
  2. Competitors soon to challenge HUL in this segment with similar products with local and international brands

The threats in the SWOT Analysis of Cif are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cif SWOT analysis.

Read Similar SWOT analysis

About Cif

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cif Overview
Parent Company

HUL (Unilever)


Home Care - Detergent



Tagline/ Slogan

Tough Cleaning Minimum Effort; The best cleaner to let you shine


The World’s leading cream cleaner


Specialist Surface Cleaner

Target Market

All households in the urban areas


A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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