Liril 2000 SWOT Analysis

Published in FMCG category by MBA Skool Team, Last Updated: April 20, 2020

Here is a detailed SWOT analysis of Liril 2000 covering strengths, weaknesses, opportunities and threats.

Liril 2000 Strengths

  1. Liril is one of the oldest and popular soap brands
  2. Has been consistent in bringing alive freshness
  3. Liril has managed to create breakthrough advertising over the years
  4. (like Liril Girl)
  5. Excellent distribution network across India

Above are the strengths in the SWOT Analysis of Liril 2000. The strengths of Liril 2000 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Liril 2000 Weaknesses

  1. The end of the glamour girl era for Liril and the move from 'freshness' to 'rejuvenates 2000 body parts' is perhaps an indicator of its troubled status
  2. The renaming to ‘Liril 2000’ is a move to blend it with the international brand ‘Lever 2000’
  3. Intense competition in the soap market

These were the weaknesses in the Liril 2000 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Liril 2000 Opportunities

  1. The brand renaming offers a newer audience and generation as the target market, as compared to the older name
  2. Make use of the existing Liril legacy and the current blend with the international brand can be used to tap into the market further and increase market share
  3. Better and smaller packaging to target new markets and tieup with hotel chains and corporate

Above we covered the opportunities in Liril 2000 SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Liril 2000 Threats

  1. Highly competitive industry with many competitors offering similar products at lesser costs
  2. Internal competition from brands like Lux and Lifebuoy
  3. Market share has fallen from an earlier 14% to a mere 1.3% of the soap industry in the country

The threats in the SWOT Analysis of Liril 2000 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Liril 2000 SWOT analysis.

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About Liril 2000

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Liril 2000 Overview
Parent Company

HUL

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Refreshes all 2000 body parts; Come alive with freshness; That real lime fresh

USP

Washes away germs and Keeps you touchably clean

Liril 2000 STP
Segmentation

Personal Care Bathing Soap

Target Market

Younger generation

Positioning

New Liril 2000 makes every part of your skin come alive with freshness


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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