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Godrej Cinthol SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 30, 2024Read time:

Here is a detailed SWOT analysis of Godrej Cinthol covering strengths, weaknesses, opportunities and threats.

Godrej Cinthol Strengths

  1. 24 hour confidence stamp
  2. More than 80 lakh users
  3. Association with film celebrity from the start
  4. One of the most Recognized brands
  5. One of the top three soap brands
  6. Excellent advertising and branding and top-of-the-mind brand

Above are the strengths in the SWOT Analysis of Godrej Cinthol. The strengths of Godrej Cinthol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Godrej Cinthol Weaknesses

  1. Female purchase retail items, but Cinthol soap targeted towards males
  2. Not able to attain much consumers specially in the rural areas

These were the weaknesses in the Godrej Cinthol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Godrej Cinthol Opportunities

  1. Male grooming segment is expanding rapidly
  2. Expansion into rural segment
  3. Extension into premium segment
  4. Various variants such as handwash, shower gel, non-soap cleanser

Above we covered the opportunities in Godrej Cinthol SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Godrej Cinthol Threats

  1. Less of growth in soap markets
  2. New innovative products from competitors
  3. Fragmented soap market

The threats in the SWOT Analysis of Godrej Cinthol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Godrej Cinthol SWOT analysis.

Read Similar SWOT analysis

About Godrej Cinthol

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Godrej Cinthol Overview
Parent Company

Godrej Consumer Products


Personal Care Brands-Soaps



Tagline/ Slogan

I use Cinthol. Do you?; Don’t stop


Brand equity among consumers

Godrej Cinthol STP

Soap for total and complete skin protection

Target Market

Youth and male consumer


Deodorant and complexion soap

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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