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  3. Band-Aid SWOT Analysis

Band-Aid SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: September 16, 2023Read time:

Here is a detailed SWOT analysis of Band-Aid covering strengths, weaknesses, opportunities and threats.

Band-Aid Strengths

  1. The brand which is almost 86 year old has become generic to the category
  2. The company has achieved economies of scale and economies of scope.
  3. Strong brand loyalty and top-of-the-mind product
  4. Successfully differentiated from competitors
  5. Excellent advertising and branding through TVCs and print ads
  6. Targeting a huge kids segment also by associating itself with cartoon character brands

Above are the strengths in the SWOT Analysis of Band-Aid. The strengths of Band-Aid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Band-Aid Weaknesses

  1. Similar products available at lower cost lead to brand switching
  2. Only effective for superficial cuts/wounds

These were the weaknesses in the Band-Aid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Band-Aid Opportunities

  1. The acquisition of Pfizer will present company to support growth.
  2. Increase global presence by acquisition and joint ventures
  3. Tie-ups with schools, hospitals, clinics

Above we covered the opportunities in Band-Aid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Band-Aid

Band-Aid Threats

  1. Johnson & Johnson is in mature market with very low market growth rate
  2. Private label has increased nonspecific growth rate
  3. Availability of lower price substitutes and strong competitors

The threats in the SWOT Analysis of Band-Aid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Band-Aid SWOT analysis.

About Band-Aid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Band-Aid Overview
Parent Company

Johnson & Johnson


Adhesive bandages



Tagline/ Slogan

Continuous Care; Heals the wound fast heals the hurt faster


Bandage which does not need any other medicine while applying on wound

Band-Aid STP

First aid, bandages

Target Market

All age groups


Band- aid creates a clear, flexible, breathable seal that keeps out water, dirt and germs to help prevent infection so cuts are better protected and heal quickly.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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