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Purex SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: September 06, 2023Read time:

Here is a detailed SWOT analysis of Purex covering strengths, weaknesses, opportunities and threats.

Purex Strengths

  1. A renowned brand name worldwide
  2. Bleaching characteristics differentiate it from its competitors
  3. Strong in technology and R&D
  4. Strong backing from parent company means good distribution

Above are the strengths in the SWOT Analysis of Purex. The strengths of Purex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Purex Weaknesses

  1. An image that it fades clothes fast
  2. Weak foot-hold in emerging economies
  3. Legal issues due to brand wars

These were the weaknesses in the Purex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Purex Opportunities

  1. Target emerging countries which has one of the largest potentials in the detergent market
  2. Use non-traditional means of promotions to tap a significant market share
  3. Introduction of better variants by technology development and innovations
  4. Niche target market
  5. Differentiate itself from other market players using the bleaching phenomenon and promoting the same

Above we covered the opportunities in Purex SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Purex Threats

  1. High competition from competitors
  2. Low profit margins in detergent sector
  3. Threat from existing and new players in the market

The threats in the SWOT Analysis of Purex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Purex SWOT analysis.

About Purex

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Purex Overview
Parent Company



Soap & Detergents



Tagline/ Slogan

Pureclean. Purevalue. Purex.


A washing detergent which combines the cleansing advantages of bleach & washing powder

Purex STP

Soap & Detergents

Target Market

Upper middle class


A washing detergent which combines the cleansing advantages of bleach & washing powder and provides complete value-for-money

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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