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Strepsils SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: December 04, 2023Read time:

Here is a detailed SWOT analysis of Strepsils covering strengths, weaknesses, opportunities and threats.

Strepsils Strengths

  1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery.
  2. A clear leader in the pharmacy throat lozenge market.
  3. Highly marketed brand sold in around 110 countries.
  4. The formula for strepsils has never changed since its inception giving it a strong hold.
  5. Various flavors available
  6. Good advertising and availability across the world

Above are the strengths in the SWOT Analysis of Strepsils. The strengths of Strepsils looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Strepsils Weaknesses

  1. Rural presence is negligible
  2. Presence of other popular brands means brand switching is high

These were the weaknesses in the Strepsils SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Strepsils Opportunities

  1. To explore untapped rural market
  2. To make it a tasty brand to be taken without any ailment also
  3. Tie-ups with schools, hospitals, corporate etc

Above we covered the opportunities in Strepsils SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Strepsils Threats

  1. Substitutes such as Ayurvedic medicines.
  2. Other cough syrups, balms, etc

The threats in the SWOT Analysis of Strepsils are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Strepsils SWOT analysis.

About Strepsils

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Strepsils Overview
Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

First aid for sore throats


A complete range of products to treat sore throats, cough, cold.

Strepsils STP

Throat lozenge segment

Target Market

Urban middle class adults


A palatable, comfortable, reliable and very effective way to soothe a sore throat.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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