Longines is a Swiss watchmaker company. based in Saint-Imier, Switzerland. It was founded by Auguste Agassiz in 1832 and is currently owned by the Swatch Group. The Longines brand positions itself as traditional and elegant, premium luxury watches, for highly educated and high income group.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 9 competitors of Longines.
Founded by Léon Breitling in 1884, this Swiss watches and accessories major has been instrumental in keeping the time for the high-end consumer segments for over 100 years. The Breitling company has been catering customers with their products that serve as a testament of accuracy and ruggedness and hence often preferred in the aviation sector. This Swiss watch giant has always tried to optimise the use of engineering to bring about innovation in the field of wrist watch design as well as the organization itself.
2. Tag Heuer:
Tag Heuer is a world famous swiss watch brand known for its ultimate class, design and innovations. TAG Heuer came into existence in 1860 by Edouard Heuer when he was just 20 years old. In 1991, TAG Heuer became the official subsidiary of LVMH Moët Hennessy Louis Vuitton.
Cartier is a French luxury goods company, which is into designing, manufacturing, distributing and selling of the jewellery and watches. This French company was founded in Paris in the year 1964. The company was under the family control till around 1965.
Omega SA, one of the world’s best watches manufacturing company is based in Bienne, Switzerland. Omega SA Company was founded in the year 1903 by Louis Brandt and belongs to Swatch Group. It generally targets luxury segment that are rich and wealthy.
Found in 1095, Rolex is a world brand dealing in designing, manufacturing and sale of luxurious watches. It is ranked among the top by Forbes amongst the world’s most powerful global brands. The company has more than 4000 employees globally. It mainly serves the niche segment of the consumers.
Rado is one of the Swiss based watch manufacturers which is the high range product of the parent company The Swatch Group. Rado had its origin from the Schlup and Co. watchmaking factory which started in the year 1917 and founded by Fritz, Ernst and Werner in Lengnau, Switzerland.
Tissot is a subsidiary of the famous Swiss watch maker, The Swatch Group. Tissot was founded in Le Locle, Switzerland. They are one of the mid-range segments of the otherwise maker of premium watches for men and women by the Swatch Group.
Hublot is a Swiss luxury watches and accessories company founded in 1990 by Carlo Crocco. He was later accompanied by Jean-Claude Biver after his withdrawal from managerial position at Blancpain. They went on to design and produce state-of-the-art watches with a unique touch to cater to the luxury watches sector.
Chopard is one of the biggest competitors of Longines.
To conclude, the above article highlights the various competitors which compete with Longines. This understanding helps to evaluate the various external business factors for any company.
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