Diesel is an Italian brand which sells jeans, clothing and other accessories which include watches, shoes etc. its headquarters are in Breganze in the Veneto region of Italy. In 1978 the Diesel brand was created by Renzo Rosso.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 10 competitors of Diesel.
LEE, an American brand of denim jeans, was established by Henry David LEE in 1912. Initially, Henry started LEE Mercantile Company, a wholesale grocery distributor in Salina, Kansas in 1889. With the need to handle larger shipments of goods with the exponentially increasing population, large number of workers, Henry LEE was unhappy with the inconsistent delivery and poor quality of work wear from suppliers.
The North Carolina based apparel brand is owned by VF Corp. which owns several other famous labels as well. The brand first came to existence when the Blue Bell Company first acquired Casey Jones Work Clothes Company and the rights to use a rarely used brand Wrangler, in 1943.
Gap Inc is an American clothing and accessories retailer centered in California, USA. It was founded in 1969 by Donald Fisher and Doris Fisher. It operates in Global specialty apparel retail industry.
4. Tommy Hilfiger:
Tommy Hilfiger is a fashion brand that sells footwear, apparel and accessories for men, women and kids. It is the subsidiary of PVH Corporation. Its caters to the fashion tastes of young, educated urban people a preppy style of dressing.
Calvin Klein is one of the top most American Fashion house which was established in 1968 by the designer Calvin Klein himself in the partnership of his childhood friend Barry K. Schwartz. Although it was started as an independent company, in 2002, it was taken over by Philips-Van Heusen Corporation (PVH), and American clothing company.
6. Pepe Jeans:
Pepe Jeans is clothing brand that deals mostly in denim and casual wears. It was established in London (UK), in 1973 by three siblings, as a small street stall. Later it took form of the style statement for rebellious young generation of upper middle class. Most of the products are premium category jeans and casual wear with innovative styles.
7. Levi Strauss:
Founded in the year 1853, Levi Strauss is a clothing company primarily known for its classic Denim Jeans. Blue Jeans is associated with a historical past right from the times of the World War II when it was declared an essential commodity. At that time, it was only sold to people engaging themselves in defense work.
Versace was found in 1978 by Gianni Versace in Milan, Italy. Gianni Versace took fashion to some another level starting from arts and theatre to the world of rock and roll. After the death of Gianni Versace, Donatella Versace, his younger sister took over Versace as creative director and took Versace to the heights of fame.
9. American Eagle Outfitters:
American Eagle Outfitters (AEO) is an American clothing, accessories, and personal care products retailer. The first of its retail stores was opened in 1977 in Michigan, United States. It was originally founded as a subsidiary company of Retail Ventures Inc.
10. Abercrombie and Fitch:
Abercrombie and Fitch, USA was founded almost 125 years ago with a motive to come as a pioneer in the field of style statement. The brand has in ways of motivating the youth in adopting a new style of dressing. A&F has not only influence the people’s way of dressing but also built a sense of fashion.
To conclude, the above article highlights the various competitors which compete with Diesel. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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