Land Rover is classy SUV rolling on the streets since 1948 who was earlier owned by British company Jaguar but few years before in 2008 was acquired by Tata Motors. Land Rover has always displayed the will of innovation by building the first its first range rover which had steering wheel in middle to a SUV with its compelling cleanliness and loaded with modern technology including design cues. Land rover is known for its best designs, technology, luxurious and comfort.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Land Rover.
Bayerische Motoren Werke AG or BMW as it is known around the world, is a German luxury automobile manufacturer. The company was established in 1916, with headquarters at Munich, Germany. The company started out as a motorcycle and heavy duty aircraft engines manufacturer, later diversifying into automobiles as well.
Audi a German brand is rooted steadfastly in the luxury car market since 1932, with a vision to become a premium brand worldwide. Over the period of time, Audi has established itself as a trustworthy and coveted brand in the automobile category. Audi automobile manufacturer from Germany focused in designing and manufacturing cars with a huge market of the luxury vehicles around the world.
Mercedes Benz is a German automobile manufacturer that deals in luxury cars, buses and trucks. Its headquarters is in Stuttgart, Germany. Founded in 1926 by Karl Benz and Gottlieb Daimler, Mercedes-Benz has come a long way in establishing itself as one of the top most luxury brands in the world.
Porsche AG which is a Germany based automobile manufacturing company that is specialized in making very high speed vehicles such as SUVs, sedan and sport cars. Porsche AG is owned by Volkswagen AG where they have 50% stake in it. It was founded in the year 1931 by Ferdinand Porsche and has services spread across the globe.
Jaguar is a luxury automaker based in Coventry, England. It has its base in England but was taken over by Tata motors in 2008. Jaguar manufactures cars high end cars for British dignitaries; also it has royal warrants from Queen Elizabeth and Prince Charles.
Lexus car is a luxury car brand which is headquartered in Japan, and has a global footprint. Lexus is known in over 90 countries worldwide and is ranked among the top card worldwide in market value. Having its headquarters in Japan, it has the largest customer base there.
Maserati established in early 1914, as a manufacturer of motorcycle and aeroplane engines before moving onto the category of cars, Maserati has for many years been in the top league of the car manufacturers across the world. The company tagline is Luxury, sports and style cast in exclusive cars. The output capacity of the company is immense, it is known to produce 75,000 vehicles annually across the globe.
To conclude, the above article highlights the various competitors which compete with Land Rover. This understanding helps to evaluate the various external business factors for any company.
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