The beginning of brand Ponds took place in 1846 when Theron T Pond, an American pharmacist invented the ‘Golden Treasure’ - a healing tea extracts which heals the skin. The product was widely accepted by people and became popular as the Ponds Extract. This was the foundation and stepping stone for Ponds to become world’s one of the best-known skin and personal care brand.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Nivea is a German based company that specializes in body care and skin products and it is owned by Beiersdorf Global AG. The company was founded in the year 1882, by Paul Carl Beiersdorf. In the year 1890, Oscar Troplowitz bought Nivea and worked with Paul Gerson and Isaac Lifschutz, a German chemist to make a skin cream.
Vaseline is a line of petroleum jelly based skin care product owned by Unilever. Vaseline was founded in 1870 by a British chemist, Sir Robert Chesebrough after about 11 years of research on the petroleum jelly. Initially the jelly was marketed as a product that heals dry skin.
Olay is one of the most selling brand of Procter & Gamble. Olay is a skin care line previously Oil of Olay. It originated in south Africa and has spread worldwide by now.
4. Johnson & Johnson:
Johnson & Johnson, founded in 1886 is an American company manufacturing mainly medical products and devices, pharmaceutical, and consumer packaged goods. Johnson & Johnson has its headquarters in New Brunswick, New Jersey. It has around 250 subsidiaries selling its products in around 175 countries.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
Lakme was the first Indian beauty brand to launch its cosmetics in India. Lakme Cosmetics was established in 1952 by MrJRD Tata to cater the needs of Indian women and avoid them from buying international brands. Its name originated from the name of the goddess, Lakshmi who is known for her beauty.
Dove is a personal care brand of Unilever. It is one of the most valuable brand with sales of over €1 billion. Dove was introduced in 1957 and provides high quality personal care products across more than 80 countries.
To conclude, the above article highlights the various competitors which compete with Ponds. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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