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Ponds SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: November 13, 2023Reading time:

Here is a detailed SWOT analysis of Ponds covering strengths, weaknesses, opportunities and threats.

Ponds Strengths

  1. Pond’s has many good quality products which care for and restore the skin’s natural balance
  2. Ponds range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty
  3. Products are free from any toxic or mercury content
  4. Excellent advertising and branding as Pond’s is one of the most recognized brands
  5. The packaging of Pond’s products are eye-catching, suitable for its target market
  6. Sponsorship of events, beauty pageants etc  helps the brand grow
  7. Excellent distribution of Unilever helps the brand Ponds reach out to many people 

Above are the strengths in the SWOT Analysis of Ponds. The strengths of Ponds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ponds Weaknesses

  1. Most products have limited packaging sizes, which may be inconvenient for some consumers
  2. Intense competition in the cosmetics industry from international brands affects market share growth for Ponds

These were the weaknesses in the Ponds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ponds Opportunities

  1. Expansion of cosmetics industry into semi-urban and rural areas of the country
  2. Targeting audience from all age groups
  3. Leveraging the existing brand name of Ponds and Unilever to boost their business further

Above we covered the opportunities in Ponds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ponds Threats

  1. High price for the products can limit potential consumers
  2. Cosmetic Care still not a market in rural parts of the world
  3. Availability of cheaper products from other brands in the market
  4. Fake imitations can affect Ponds business

The threats in the SWOT Analysis of Ponds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ponds SWOT analysis.

About Ponds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ponds Overview
Parent Company

Unilever

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you

USP

Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs

Ponds STP
Segmentation

Personal Skin Cream – Range of variant creams

Target Market

Women with beauty as a priority

Positioning

Ponds is helping women across the world to help take care of their skin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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