Nescafe is a brand of Nestle which is especially for the brand of instant coffee, and that the brand is world famous and is globally well known. Nescafe started around 1938. The main reason for starting this brand was because the brand Nestle was successful and the company wanted to infuse the milk making techniques into the coffee making ones.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 9 competitors of Nescafe.
Starbucks is a prime coffee shop chain located in different parts of the world. Starbucks has approx. 24500 with major outlets in USA, China, Canada, Japan, and South Korea.
2. Costa Coffee:
Costa Coffee is the largest coffeehouse company in Britain and second largest coffee chain in the world. The largest coffeehouse chain being Starbucks and then followed by Costa Coffee. It was founded in London, England in the year 1971 by Italian brothers Bruno Costa and Sergio Costa.
Lipton is a brand of tea, jointly owned by Unilever and PepsiCo. Before ownership to Argyll Foods, Lipton was a supermarket chain in the UK. The tea brand is quite well known worldwide.
Introduced in 1968 under parent company Hindustan Unilever Limited, with a wide variant of products under the brand, it has made itself a favorite amongst people who prefer authentic coffee. Bru Coffee has an excellent availability owing to a wide and strong distribution network. It is one of the most widely produced and available coffee brand.
Barista is a chain of expresso bars. It started in the year 2000 and is head quartered in India. In 2007, it was taken over by Lavazza, which is an Italian manufacturer of coffee products.
6. Tim Hortons:
Tim Hortons is a café chain famous for its coffee and donuts. It was founded in 1964, by the hockey player Tim Horton and his friend Jim Charade in Hamilton Canada where initially it started as a hamburger joint but later was changed into a café. It was acquired by Burger King in the year 2014 for 11.4 billion dollars.
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
8. Coca Cola:
Coca Cola is a carbonated soft drink produced by Coca Cola company. It has a diverse product portfolio in the beverage industry. Coca Cola was founded in May,1886.
9. Red Bull:
Red Bull Energy drink was founded in the 1980s by Austrian entrepreneur Dietrich Mateschitz in partnership with Chaleo Yoovidhya. This came as an inspiration to an existing drink called Krating Daeng which was introduced in Thailand by Chaleo Yoovidhya. Dietrich modified the ingredients and the first red bull drink was sold in Austria in the year 1987.
To conclude, the above article highlights the various competitors which compete with Nescafe. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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