Vans Inc was founded as The Van Doren Rubber Company in 1966 by Paul Van Doren, Gordon C Lee and James Van Doren the first store had come up in California, USA. The Vans brand is the manufacturer of skateboarding shoes and related apparels and headquartered at Santa Ana, California and owned by VF corporation. The brands famous and classic products include the style #44 Deck shoes which are now known as “The Authentic” and the iconic #36 Old School style was launched in 1977.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Found in 1964, Nike is an American conglomerate has its presence in engaged in manufacturing, design, development, and worldwide marketing and sales of apparel, footwear, equipment, accessories and services. It is one of the world's largest manufacturers and suppliers of athletic shoes, sportswear and a major manufacturer of sports equipment. With its presence worldwide Nike markets its products under its own brand, as well as Nike+, Nike Golf, Nike Pro, Nike Blazers, Air Jordan, Air Force 1, Nike Dunk, Air Max, Foamposite, etc.
Adidas is one of the world’s largest sports goods and accessories manufacturer. Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 with a mission to provide athletes with the best possible equipment since then. Adidas is headquartered in Herzogenaurach, Germany and it employees 54,000+ people.
3. New Balance:
New Balance is an American footwear manufacturing company. It is based in Brighton near Boston. The company was founded in 1906 by William J Riley and it mainly manufactures sports footwear and is a well-known brand in the world.
Converse is one of the most iconic footwear companies in the world. Founded in 1908, it has set forth a legacy of rich design for the modern youth. It was founded by Marquis M and Converse and is among the most favorite brands of athletes.
Puma is a brand known for its sports and fitness products in all categories including shoes, shirts, jackets, accessories etc. It has made its presence around the world by opening company owned stores and by franchise model. Puma was first established in Germany after the split between the shoe company of two brothers Adolf Dassler and Rudolf Dassler, from with Rudolf established Puma and Adolf established Adidas.
Fila is one of the major company in lifestyle segment producing sportswear and sports goods and a prominent brand in the athletic arena. Fila had its origin in Biealla in Italy with Giansevero Fila as its founder in the year 1909. The company holdings were later transferred to Cerberus Capital Management in the year 2003 who were committed to promoting the athletic brand.
7. Under Armour:
Under Armour is a manufacturer of footwear, sportswear and casual apparel based in United States of America. The company was started in 1996 by a 23-year old Kevin Plank in Washington DC who later moved the operations to Baltimore. Under Armour is most famous for being the market pioneer in moisture-absorbing and innovative apparel for sportspersons.
Umbro is England based sportswear company established in 1920, on the outskirts of Manchester, by the Humphrey Brothers- Harold and Wallace Humphrey. The name of Umbro originated from the ‘um’ in Humphrey and ‘bro’ in Brothers. The main focus of the brand is on football related apparel, kits, equipments and boots.
ASCIS is one of the biggest competitors of Vans.
Reebok is known for its quality footwear and apparels. It produces fitness, running and CrossFit sportswear, including clothing and footwear for sports and fitness enthusiasts. Reebok is Founded by JW Foster in England in 1895 and later expanded its network around the world.
To conclude, the above article highlights the various competitors which compete with Vans. This understanding helps to evaluate the various external business factors for any company.
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