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  3. Vans SWOT Analysis

Vans SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Vans covering strengths, weaknesses, opportunities and threats.

Vans Strengths

  1. Vans is an established brand and has been in business for many years.
  2. Shoes Fit from infants to people with size 16 shoes
  3. Not too expensive for the consumer, great product pricing
  4. High product quality and strong brand reputation
  5. Diverse product portfolio with many options for the customer

Above are the strengths in the SWOT Analysis of Vans. The strengths of Vans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vans Weaknesses

  1. It focuses on mostly skateboarding style of clothing
  2. Hasn't been able to penetrate emerging markets compared to competitors

These were the weaknesses in the Vans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vans Opportunities

  1. To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally
  2. To increase its online digital presence
  3. Tie-ups with sports events, teams etc

Above we covered the opportunities in Vans SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vans Threats

  1. Competition from other brands in the same segment
  2. Duplicate and fake product replicas

The threats in the SWOT Analysis of Vans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vans SWOT analysis.

About Vans

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vans Overview
Parent Company

VF Outdoor Inc


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Off the Wall


Custom Made Footwear for all sizes

Vans STP

High quality premium footwear

Target Market

Urban upper middle and upper class


Custom Made Footwear as per the customers requirements in style and fashion

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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