Cadillac, the most iconic automobile group of America, was founded in 1902 by Henry Ford. The brand came into existence because of the ruins of Henry Ford failed automobile company. When the company assets were being measured for liquidation, Henry M Leland came up with the idea of manufacturing single-cylinder engine automobiles.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 10 competitors of Cadillac.
Bayerische Motoren Werke AG or BMW as it is known around the world, is a German luxury automobile manufacturer. The company was established in 1916, with headquarters at Munich, Germany. The company started out as a motorcycle and heavy duty aircraft engines manufacturer, later diversifying into automobiles as well.
Lexus car is a luxury car brand which is headquartered in Japan, and has a global footprint. Lexus is known in over 90 countries worldwide and is ranked among the top card worldwide in market value. Having its headquarters in Japan, it has the largest customer base there.
3. Mercedes Benz:
Mercedes Benz is a German automobile manufacturer that deals in luxury cars, buses and trucks. Its headquarters is in Stuttgart, Germany. Founded in 1926 by Karl Benz and Gottlieb Daimler, Mercedes-Benz has come a long way in establishing itself as one of the top most luxury brands in the world.
Audi a German brand is rooted steadfastly in the luxury car market since 1932, with a vision to become a premium brand worldwide. Over the period of time, Audi has established itself as a trustworthy and coveted brand in the automobile category. Audi automobile manufacturer from Germany focused in designing and manufacturing cars with a huge market of the luxury vehicles around the world.
Jaguar is a luxury automaker based in Coventry, England. It has its base in England but was taken over by Tata motors in 2008. Jaguar manufactures cars high end cars for British dignitaries; also it has royal warrants from Queen Elizabeth and Prince Charles.
Porsche AG which is a Germany based automobile manufacturing company that is specialized in making very high speed vehicles such as SUVs, sedan and sport cars. Porsche AG is owned by Volkswagen AG where they have 50% stake in it. It was founded in the year 1931 by Ferdinand Porsche and has services spread across the globe.
The Volvo brand, Latin meaning ‘I roll’ is one of the most recognizable brands across the world and identified with a promise of superior performance and reliability. Volvo, the parent brand of Volvo is a world renowned company headquartered in Sweden with operations spread across Europe, America, Africa, Asia and Australia. It manufactures and sells Volvo trucks, cars, construction equipment, buses etc.
Founded in 1937 in Wolfsburg, Germany by German Labour Front, Volkswagen is the largest automobile manufacturer in the world. It is the biggest company within the Volkswagen group comprising such brands Audi, Lamborghini, Bentley, Scania, MAN, Skoda and SEAT. Literally translating into ‘People’s car’ Volkswagen was started as a mass market producer of affordable cars in Germany at a time when only 1 out of every 50 Germans could afford a car.
9. Aston Martin:
Aston Martin was founded in 1913 and is a well-known luxury car brand. Aston Martin cars are both luxurious and sporty. The brand has only sold around 70,000 cars in its lifetime and that is what makes it so exclusive for its customers.
Tesla was founded in 2003 with the aim of building premium electric cars which use don’t use fossil fuels as a source of energy. All the electric cars existing in the market compared nowhere when it came to the performance of petrol or diesel engines, that was one of the prime reasons why even after so many years of existence, electric engine vehicles were not in demand. Amid rising concerns for global warming and depletion of resources, the founders of Tesla wanted to hasten the shift of humanity from fossil fuels to more sustainable sources of energy.
To conclude, the above article highlights the various competitors which compete with Cadillac. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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