Termed as the best hazelnut spread, Nutella has been able to position itself as one of the household brands to cater to the appetite of a range of family members. The product that has been carved out from the tradition of winning formulations by the very famous Ferrero group, was originally formed as a proxy to the shortage of cocoa supplies following the World War II. Hence, Nutella carries a long tradition of serving the demands of a wide segment of people and is still going strong in the business.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 9 competitors of Nutella.
Hershey's is an American food company and one of the largest chocolate manufacturers in the world. Its headquarters are in Hershey, Pennsylvania. The company was started by Milton S Hershey in the year 1894.
Oreo is one of the most popular brand of cookies which was first sold in the year 1912 by National Biscuit Company today known as the Nabisco. Oreo has a popular image of two chocolate wafers with sweet crème filling in between and is known as the Chocolate Sandwich Cookies. Today the brand is sold by Mondelez across the world.
Cadbury is a British multinational confectionary which is completely owned by the American company Mondelez International. Cadbury brand is considered as the second largest brand after Wrigley. The company is famous for its Dairy milk chocolates which is renowned all over the world.
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
5. Ferrero Rocher:
Ferrero was founded in the 1940s in Italy by Piera and Pietro Ferrero in the form of a pastry shop. It later transformed into a world-wide success because of its diverse products like Ferrero Rocher, Kinder Joy, Tic-Tac and Nutella which have been the favorites among the people ever since their inception. The company has its manufacturing plants in all the continents and has a total workforce of around 33000 employees.
Lindt is a common name for Chocoladefabriken Lindt & Sprungli AG, is a Switzerland based company which specializes in chocolates and confectioneries. It was founded in 1845 and has been a major player in the chocolate industry. Dieter Weisskopf is he current CEO of the company, which tapped the revenue of around 3.7 billion in the fiscal year 2016.
Nocciolata is one of the biggest competitors of Nutella.
The Kroger Company is one of largest grocery vendors in United States. The company was founded by Bernard Kroger in 1883. The company has established its headquarters in Ohio.
9. Peanut Butter & Co:
Peanut Butter & Co is one of the biggest competitors of Nutella.
To conclude, the above article highlights the various competitors which compete with Nutella. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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