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Nutella SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of Nutella covering strengths, weaknesses, opportunities and threats.

Nutella Strengths

  1. A popular, branded chocolate hazelnut spread
  2. A trusted brand which is available in various types of packaging
  3. Tasty, nutritious and healthy
  4. Presence in more than 75 countries
  5. Good branding and advertising across the world

Above are the strengths in the SWOT Analysis of Nutella. The strengths of Nutella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nutella Weaknesses

  1. Limited advertising and penetration in emerging economies specially tier 2 cities
  2. Apprehension about its health effects leading to loss of trust

These were the weaknesses in the Nutella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nutella Opportunities

  1. Different flavours i.e.,combination of nuts and chocolate
  2. Increase in disposable income in developing countries
  3. Readiness and attraction to adapt to western styles of breakfast

Above we covered the opportunities in Nutella SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nutella Threats

  1. Change in perception of the consumers around the world following the recent lawsuit
  2. Some families may not like chocolate for breakfast
  3. Risk of imitation by local companies in some of the countries like India and China

The threats in the SWOT Analysis of Nutella are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nutella SWOT analysis.

About Nutella

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nutella Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Breakfast never tasted this good; The original Hazelnut spread


A nutritious and tasty chocolate hazelnut spread

Nutella STP

Anyone who likes to have a tasty and nutritious snack

Target Market

Children and teenagers (middle and high income group)


As a healthy and tasty breakfast(bread spread) for kids

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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