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Oreo SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Oreo covering strengths, weaknesses, opportunities and threats.

Oreo Strengths

  1. Low cost
  2. Perceived as the world's number one biscuit
  3. Good product quality and packaging
  4. Leadership in world for sandwich category
  5. Strong brand image of Cadbury and Mondelez
  6. Available globally

Above are the strengths in the SWOT Analysis of Oreo. The strengths of Oreo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oreo Weaknesses

  1. Limited target audience i.e. people who prefer chocolate based biscuits
  2. Limited to sandwich biscuit category but it can also be seen as its strong point

These were the weaknesses in the Oreo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oreo Opportunities

  1. Tie-up with corporates/hotel chains
  2. Launch various flavors for the cream e.g. Treat-O

Above we covered the opportunities in Oreo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oreo Threats

  1. Severe threat from wafer and salted snacks segment
  2. Similar biscuit categories e.g. Sandwich Biscuits
  3. Chocolate cookies and cakes area available globally in local markets as well as branded options

The threats in the SWOT Analysis of Oreo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oreo SWOT analysis.

About Oreo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

                Cadbury's Oreo

Parent Company

Cadbury's (Kraft)




Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit


World's largest selling Biscuits, World's number 1 biscuit

Oreo STP

Quality conscious children and adults

Target Market

Children and Youth


The biscuit with goodness of milk

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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