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Wendy's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 29, 2023Read time:

Here is a detailed SWOT analysis of Wendy's covering strengths, weaknesses, opportunities and threats.

Wendy's Strengths

  1. Wendy's is one of the most popular fast food chain brands based out of USA, with a strong legacy and experience since it was formed in 1969.
  2. Wendy's has a strong global presence with restaurants in more than 50 countries.
  3. It is one of the largest burger chain with more than 6500 stores globally.
  4. Wendy's employee strength is more than 10,000 people working with the company.
  5. Wendy's is a globally recognized brand owing to its strong brand awareness.
  6. The country has a strong supply chain network for its raw materials, bakery products etc.
  7. The company is known for its popular for its taste and use of fresh meat instead of frozen.
  8. Wendy's has a strong financial stability with annual revenue of more than $2 billion.
  9. The company has an effective marketing and advertising strategy via TV commercials, online ads, digital marketing, social media engagement etc.
  10. The company also allows its customers to order food online, which is delivered to the customer's doorstep.

Above are the strengths in the SWOT Analysis of Wendy's. The strengths of Wendy's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wendy's Weaknesses

  1. Operation of franchisees is difficult to manage to maintain similar experience across all Wendy's stores
  2. Less number of locations as compared to its competitors globally

These were the weaknesses in the Wendy's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wendy's Opportunities

  1. Global expansion of Wendy's stores can help increase the business
  2. Introduce the breakfast menu & other meals in all locations after making the menu as per customer demand
  3. Acquisition of smaller restaurants can further strength its market position
  4. Being a global brand, Wendy's can focus on localized dishes & flavors to expand its customer base in that country.

Above we covered the opportunities in Wendy's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wendy's Threats

  1. Tough competition from other globally recognized fast good joints can reduce its market share
  2. Increase in price of raw materials can reduce margins of Wendy's company
  3. People are getting conscious about their health and avoiding unhealthy fast food

The threats in the SWOT Analysis of Wendy's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wendy's SWOT analysis.

About Wendy's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wendy's Overview
Parent Company

The Wendy’s Company


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Now that’s better; Quality is our recipe


Made to order burgers with fresh ingredients

Wendy's STP

People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients

Target Market

Children, youth and families from middle and upper middle class


A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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