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Haldirams SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 28, 2024Read time:

Here is a detailed SWOT analysis of Haldirams covering strengths, weaknesses, opportunities and threats.

Haldirams Strengths

  1. Brand awareness and recall
  2. Variety of products like papads, namkeens, cookies, chips, sweets, sherbets, dry fruits, etc
  3. Trusted for quality and hygiene
  4. Attractive and efficient packaging
  5. Good supply chain ensuring availability of products
  6. Aptly priced for the customers
  7. Loved for its taste
  8. Exported to many countries

Above are the strengths in the SWOT Analysis of Haldirams. The strengths of Haldirams looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Haldirams Weaknesses

  1. Less advertising is done compared to other food brands
  2. Involved only in Indian snacks
  3. Outlets are limited only to mainly North India

These were the weaknesses in the Haldirams SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Haldirams Opportunities

  1. Increase its reach in India and abroad
  2. Expand the hotel business
  3. Increase the number of outlets
  4. Agrresively advertise and promote the brand
  5. Introduce healthy snacks like fat free, low calories and baked
  6. Innovate by introducing snacks catering to the youth

Above we covered the opportunities in Haldirams SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Haldirams

Haldirams Threats

  1. Customers are inclined towards western ways, and are not interested in Indian snacks
  2. Indian snacks are considered unhealthy
  3. Increased competition from other brands and local players

The threats in the SWOT Analysis of Haldirams are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Haldirams SWOT analysis.

About Haldirams

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company



Food Products & Restaurant


Food & Beverages

Tagline/ Slogan

Dont eat at home today; Always in good taste


Wide range of hygienic, tasty and authentic Indian savories and sweet

Haldirams STP

Anyone who can use a snack like savories, sweets, etc.

Target Market

Middle class families (especially women and kids)


As a tasty, hygienic savories and sweet maker

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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