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Ben & Jerry's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 14, 2023Read time:

Here is a detailed SWOT analysis of Ben & Jerry's covering strengths, weaknesses, opportunities and threats.

Ben & Jerry's Strengths

  1. Ben & Jerry's has a high Brand recall among US consumers, prestigious branding through different promotional events “free cone day” 
  2. Improved credibility due to the brands constant involvement social activities 
  3. Ben & Jerry's has a large market share in USA in premium ice cream category 
  4. The brand is trusted for its high quality, tasty products and hygiene
  5. Environmental friendly packaging helps Ben & Jerry's in ensuring a sustainable contribution towards the ecosystem
  6. It was the first branded ice cream to be taken in space shuttle
  7. Strong legacy of Ben & Jerry's since it is formed in 1978
  8. It has a strong advertising and marketing presence via TVCs, print ads, online forums and digital marketing 

Above are the strengths in the SWOT Analysis of Ben & Jerry's. The strengths of Ben & Jerry's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ben & Jerry's Weaknesses

  1. Intense competition means limited market share 
  2. The brand name has been hurt by past political and social controversies

These were the weaknesses in the Ben & Jerry's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ben & Jerry's Opportunities

  1. Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences (i.e. lactose-free ice cream, all organic line of frozen desserts, cookies
  2. Continue franchising scoop shops to increase its market reach and withstand growing competition, both nationally and internationally
  3. Extend the brand into other categories

Above we covered the opportunities in Ben & Jerry's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Ben & Jerry's

Ben & Jerry's Threats

  1. Health conscious people refraining from ice creams or switching over to low fat ice creams 
  2. Increasing competitors in premium category as well as in local markets can hurt business of Ben & Jerry's
  3. Food & drug regulation, Environmental regulations
  4. Protect its public image in light of the recent acquisition by Unilever by maintaining its current position as a market-leader in environmentally and socially responsible business practices.

The threats in the SWOT Analysis of Ben & Jerry's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ben & Jerry's SWOT analysis.

About Ben & Jerry's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ben & Jerry's Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Eat away you feelings


Innovative flavors of all natural % high quality premium ice cream & related products

Ben & Jerry's STP

People who love premium quality ice creams

Target Market

Targeted towards kids, adults and rich families


Positioned as an Premium ice cream restaurant , their aim is to sell the finest quality all- natural ice cream & related products in a wide variety of innovative flavors

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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