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Dairy Queen SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 22, 2024Read time:

Here is a detailed SWOT analysis of Dairy Queen covering strengths, weaknesses, opportunities and threats.

Dairy Queen Strengths

  1. Dairy Queen is a leading fast food chain which differentiates itself from other similar products by adding its own twist in the form of unique names and formulations
  2. Dairy Queen has a strong brand name recognition and popularity among children and adults with children
  3. The brand has a strong market share in the segment and good supplier relationships
  4. The company is known by a reputation for high quality food & extensive product line, which includes milkshakes, burgers, cookies, yogurt etc.
  5. Dairy Queen is present at over 6000 locations in more than 20 countries
  6. Backing of strong parent brand ensures financial stability for the company
  7. The brand has a good visibility online and engages with its users via social media platforms
  8. The DQ website enable users to customize cakes and purchase food items online, which are delivered at their homes

Above are the strengths in the SWOT Analysis of Dairy Queen. The strengths of Dairy Queen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dairy Queen Weaknesses

  1. Despite a prominent brand in the US, the brand has limited global presence especially emerging economies
  2. Less market share for food as it is still perceived mainly as a dessert brand

These were the weaknesses in the Dairy Queen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dairy Queen Opportunities

  1. Expansion abroad to emerging markets can help boost the business for Dairy Queen
  2. Innovation, specifically towards product & service line expansion, can help increase its business
  3. Online ordering and home delivery is a business opportunity
  4. Changing customer lifestyles can be tapped by focus on healthier options

Above we covered the opportunities in Dairy Queen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dairy Queen Threats

  1. Economic Slowdown and exchange rate fluctuations means lower customer spends leading to lower business margins
  2. Lower cost competitors, price wars & competition from imports can affect business for Dairy Queen
  3. Increasing costs of operations and substitute products can affect business profits

The threats in the SWOT Analysis of Dairy Queen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dairy Queen SWOT analysis.

About Dairy Queen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dairy Queen Overview
Parent Company

Berkshire Hathway




Food & Beverages

Tagline/ Slogan

We make Fan Food. Not fast food, DQ something different., We treat you Right


traditional ice cream treat shop - place for dessert treats

Dairy Queen STP

Food & beverages restaurants

Target Market

34-to-45-year-olds with young children and a taste for the whimsical


family-friendly destination

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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