Published in Food & Beverages category by MBA Skool Team
Ben & Jerry's is one of the leading brands in the food & beverages sector. Ben & Jerry's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ben & Jerry's:
Ben & Jerry's has a high Brand recall among US consumers, prestigious branding through different promotional events “free cone day”
Improved credibility due to the brands constant involvement social activities
Ben & Jerry's has a large market share in USA in premium ice cream category
The brand is trusted for its high quality, tasty products and hygiene
Environmental friendly packaging helps Ben & Jerry's in ensuring a sustainable contribution towards the ecosystem
It was the first branded ice cream to be taken in space shuttle
Strong legacy of Ben & Jerry's since it is formed in 1978
It has a strong advertising and marketing presence via TVCs, print ads, online forums and digital marketing
Above are the strengths in the SWOT Analysis of Ben & Jerry's. The strengths of Ben & Jerry's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ben & Jerry's Weaknesses
Intense competition means limited market share
The brand name has been hurt by past political and social controversies
These were the weaknesses in the Ben & Jerry's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences (i.e. lactose-free ice cream, all organic line of frozen desserts, cookies
Continue franchising scoop shops to increase its market reach and withstand growing competition, both nationally and internationally
Extend the brand into other categories
Above we covered the opportunities in Ben & Jerry's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ben & Jerry's Threats
Health conscious people refraining from ice creams or switching over to low fat ice creams
Increasing competitors in premium category as well as in local markets can hurt business of Ben & Jerry's
Food & drug regulation, Environmental regulations
Protect its public image in light of the recent acquisition by Unilever by maintaining its current position as a market-leader in environmentally and socially responsible business practices.
The threats in the SWOT Analysis of Ben & Jerry's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Innovative flavors of all natural % high quality premium ice cream & related products
Ben & Jerry's STP
People who love premium quality ice creams
Targeted towards kids, adults and rich families
Positioned as an Premium ice cream restaurant , their aim is to sell the finest quality all- natural ice cream & related products in a wide variety of innovative flavors
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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