Ben & Jerry's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 19, 2021

SWOT analysis of Ben & Jerry's analyses the brand by its strengths, weaknesses, opportunities & threats. In Ben & Jerry's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ben & Jerry's to benchmark its business & performance as compared to the competitors. Ben & Jerry's is one of the leading brands in the food & beverages sector.

The table below lists the Ben & Jerry's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ben & Jerry's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ben & Jerry's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ben & Jerry's Brand Analysis
Parent Company

Unilever

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Eat away you feelings

USP

Innovative flavors of all natural % high quality premium ice cream & related products

Ben & Jerry's STP
Segment

People who love premium quality ice creams

Target Group

Targeted towards kids, adults and rich families

Positioning

Positioned as an Premium ice cream restaurant , their aim is to sell the finest quality all- natural ice cream & related products in a wide variety of innovative flavors

SWOT Analysis of Ben & Jerry's
Ben & Jerry's Strengths

Below are the Strengths in the SWOT Analysis of Ben & Jerry's:

1. Ben & Jerry's has a high Brand recall among US consumers, prestigious branding through different promotional events “free cone day” 

2. Improved credibility due to the brands constant involvement social activities 

3. Ben & Jerry's has a large market share in USA in premium ice cream category 

4. The brand is trusted for its high quality, tasty products and hygiene

5. Environmental friendly packaging helps Ben & Jerry's in ensuring a sustainable contribution towards the ecosystem

6. It was the first branded ice cream to be taken in space shuttle

7. Strong legacy of Ben & Jerry's since it is formed in 1978

8. It has a strong advertising and marketing presence via TVCs, print ads, online forums and digital marketing 

Ben & Jerry's Weaknesses

Here are the weaknesses in the Ben & Jerry's SWOT Analysis:

1. Intense competition means limited market share 

2. The brand name has been hurt by past political and social controversies

Ben & Jerry's Opportunities

Following are the Opportunities in Ben & Jerry's SWOT Analysis:

1. Frequent product innovation and diversification to address threats of substitute and imitation products and meet changing consumer preferences (i.e. lactose-free ice cream, all organic line of frozen desserts, cookies

2. Continue franchising scoop shops to increase its market reach and withstand growing competition, both nationally and internationally

3. Extend the brand into other categories

Ben & Jerry's Threats

The threats in the SWOT Analysis of Ben & Jerry's are as mentioned:

1. Health conscious people refraining from ice creams or switching over to low fat ice creams 

2. Increasing competitors in premium category as well as in local markets can hurt business of Ben & Jerry's

3. Food & drug regulation, Environmental regulations

4. Protect its public image in light of the recent acquisition by Unilever by maintaining its current position as a market-leader in environmentally and socially responsible business practices.

Ben & Jerry's Competition
Ben & Jerry's Competitors

Below are the top 5 competitors of Ben & Jerry's:

1. Haagen Dazs

2. Dairy Queen

3. Baskin Robbins

4. McDonald's

5. Dunkin Donuts


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ben & Jerry's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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