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Baskin Robbins SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Baskin Robbins covering strengths, weaknesses, opportunities and threats.

Baskin Robbins Strengths

  1. Baskin Robbins is one of the largest ice cream and cake brands in the world
  2. Baskin Robbins hurts more than 2000 outlets spread across USA
  3. The company has a strong brand legacy since it was founded in 1946
  4. Baskin Robbins has an annual revenue of more than $150 million
  5. The brand has stores in more than 50 countries worldwide
  6. The company offers ice creams, cakes and frozen desserts
  7. Baskin Robbins has a good marketing strategy which includes TVCs, print ads, online ads, social media engagement etc.

Above are the strengths in the SWOT Analysis of Baskin Robbins. The strengths of Baskin Robbins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Baskin Robbins Weaknesses

  1. The company has intense competition from brands in the same segment which means limited market share
  2. Legal issues in the past have affected its brand image

These were the weaknesses in the Baskin Robbins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Baskin Robbins Opportunities

  1. Product innovation and diversification can increase its business by meeting changing consumer preferences
  2. Opening franchise shops can increase its market reach and withstand growing competition, both nationally and internationally
  3. Extend the brand into other categories which can attract newer customers

Above we covered the opportunities in Baskin Robbins SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Baskin Robbins Threats

  1. Increasing competitors in premium category as well as in local markets can hurt business of Baskin Robbins
  2. Food regulations, international regulations and economic recessions can impact its business

The threats in the SWOT Analysis of Baskin Robbins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Baskin Robbins SWOT analysis.

About Baskin Robbins

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Baskin Robbins Overview
Parent Company

Inspire Brands


Ice cream and cakes retail


Food & Beverages

Tagline/ Slogan

31 Flavors


Baskin Robbins is known to offer "31" flavors of freshly made ice cream

Baskin Robbins STP

People who love premium quality ice creams

Target Market

Targeted towards kids, adults and rich families


The world's largest ice cream speciality chain

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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