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Cadbury's Perk SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 17, 2023Read time:

Here is a detailed SWOT analysis of Cadbury's Perk covering strengths, weaknesses, opportunities and threats.

Cadbury's Perk Strengths

  1. Big brand name Cadburys
  2. Good advertising
  3. Difference Taste and Positioning
  4. Positioned as Wafer, a snack

Above are the strengths in the SWOT Analysis of Cadbury's Perk. The strengths of Cadbury's Perk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury's Perk Weaknesses

  1.  Food products have a limited shelf life

These were the weaknesses in the Cadbury's Perk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury's Perk Opportunities

  1. Untapped rural markets
  2. More Flavor Options

Above we covered the opportunities in Cadbury's Perk SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Cadbury's Perk

Cadbury's Perk Threats

  1. Other branded and local chocolate manufacturers
  2. Sweets as substitutes
  3. Sweet Wafers

The threats in the SWOT Analysis of Cadbury's Perk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury's Perk SWOT analysis.

About Cadbury's Perk

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury's Perk Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de


Chocolate covered wafer

Cadbury's Perk STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Market

All age groups Lower, middle and upper class people


A energy chocolate which can be had anywhere anytime

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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