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The Original Pancake House SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 13, 2023Read time:

Here is a detailed SWOT analysis of The Original Pancake House covering strengths, weaknesses, opportunities and threats.

The Original Pancake House Strengths

  1. Not many similar players in the market
  2. Several other specialties associated along with pancakes
  3. Wide variety in the menu offered
  4. High brand equity and a well renowned player in the region
  5. High economies of scale since the product line is narrow
  6. Offers niche varieties that are not available in the market

Above are the strengths in the SWOT Analysis of The Original Pancake House. The strengths of The Original Pancake House looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Original Pancake House Weaknesses

  1. Absence of online ordering facility
  2. Limited brand presence as compared to global food chain brands means low markets share

These were the weaknesses in the The Original Pancake House SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Original Pancake House Opportunities

  1. Online ordering facilities can be introduced
  2. Kids zone can be increased to attract kids and families
  3. Party halls and events can be created

Above we covered the opportunities in The Original Pancake House SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Original Pancake House Threats

  1. People looking to have nutritious food
  2. People looking to go to more specialized restaurants for meats
  3. Increase in price of raw materials

The threats in the SWOT Analysis of The Original Pancake House are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Original Pancake House SWOT analysis.

Read Similar SWOT analysis

About The Original Pancake House

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Original Pancake House

Parent Company

The Original Pancake House




Food & Beverages

Tagline/ Slogan

Pancakes as you like them


Provides pancakes with traditional recipes

The Original Pancake House STP

People who are looking to have pancakes

Target Market

Middle class and upper class people


A pancake house with wide variety of pancakes


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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