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IHOP SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 19, 2023Read time:

Here is a detailed SWOT analysis of IHOP covering strengths, weaknesses, opportunities and threats.

IHOP Strengths

  1. High brand recognition and recall
  2. 1500+ stores in Americas; and a few international locations in middle east.
  3. Signature pancakes
  4. Wide variety of breakfast, lunch and dinner dishes
  5. Affordable across income segments
  6. Licensed to sell breakfast products under IHOP at HOME
  7. The company has over 30,000+ people who are employed

Above are the strengths in the SWOT Analysis of IHOP. The strengths of IHOP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

IHOP Weaknesses

  1. Quality control issues across franchises
  2. Limited lunch and dinner menu
  3. Limited brand recall as compared to global food chains

These were the weaknesses in the IHOP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

IHOP Opportunities

  1. Global expansion especially in the emerging economies
  2. Expansion by acquisition of smaller brands
  3. Improve menu for lunch and dinner

Above we covered the opportunities in IHOP SWOT Analysis. The opportunities for any brand can include prospects of future growth.

IHOP Threats

  1. Competitive category by similar players
  2. Smaller breakfast places offering better service
  3. Health risks of consuming pancakes

The threats in the SWOT Analysis of IHOP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the IHOP SWOT analysis.

About IHOP

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IHOP Overview
Parent Company

IHOP (International House Of Pancakes) DineEquity


Breakfast Foods chain


Food & Beverages

Tagline/ Slogan

Everything you love about breakfast


World famous pancakes


Pancake and breakfast lovers

Target Market

People of all ages


Affordable, everyday dining experience with warm and friendly service


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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