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Dabur Honey SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 21, 2023Read time:

Here is a detailed SWOT analysis of Dabur Honey covering strengths, weaknesses, opportunities and threats.

Dabur Honey Strengths

  1. Strong Dabur brand name
  2. Excellent branding and advertising
  3. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Dabur Honey. The strengths of Dabur Honey looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Honey Weaknesses

  1. Food products have a limited shelf life
  2. Not good for diabetic patients

These were the weaknesses in the Dabur Honey SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Honey Opportunities

  1. Leverage successful brand Dabur
  2. Advertise more3.Buy out competition

Above we covered the opportunities in Dabur Honey SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Honey Threats

  1. People preferring local made honey

The threats in the SWOT Analysis of Dabur Honey are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur Honey SWOT analysis.

About Dabur Honey

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Honey Overview
Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure


Healthy honey which provides energy and taste

Dabur Honey STP

People seeking sweet honey as a food ingredient

Target Market

All age groups Lower, middle class people


Replacement for sugar

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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