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Cinnabon SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 03, 2024Read time:

Here is a detailed SWOT analysis of Cinnabon covering strengths, weaknesses, opportunities and threats.

Cinnabon Strengths

  1. First mover advantage. Brand is synonymous with category
  2. Signature cinnamon roll is recognized worldwide
  3. Freshly baked goods
  4. Strategically located in high traffic areas
  5. 750 bakeries operating in more than 30 countries
  6. Affordable price and very good quality

Above are the strengths in the SWOT Analysis of Cinnabon. The strengths of Cinnabon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cinnabon Weaknesses

  1. Lack of brand building on mass media
  2. Being a small firm, lesser profits than big companies

These were the weaknesses in the Cinnabon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cinnabon Opportunities

  1. Healthy alternatives on the menu
  2. Expansion into emerging countries
  3. Introduce coffee and provide café like atmosphere

Above we covered the opportunities in Cinnabon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cinnabon Threats

  1. Copycat stores
  2. Pillsbury introduced their own line of cinnabons
  3. Brand name is used to refer to the product

The threats in the SWOT Analysis of Cinnabon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cinnabon SWOT analysis.

About Cinnabon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cinnabon Overview
Parent Company

Focus Brands


Baked goods store


Food & Beverages

Tagline/ Slogan

Life needs frosting; World famous cinnamons


Use of Makara cinnamon from Indonesia

Cinnabon STP

Hedonic consumers

Target Market

Customers of all demographics looking for a quick bite


The world’s best cinnamon roll




This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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