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Charoen Pokphand Foods SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: January 29, 2024Read time:

Here is a detailed SWOT analysis of Charoen Pokphand Foods covering strengths, weaknesses, opportunities and threats.

Charoen Pokphand Foods Strengths

  1. Pioneer and leader in the production of various forms of livestock feed such as concentrate, powder and pellet
  2. Production processes are computer controlled to ensure consistency in quality and specified standard
  3. Leader in the research and development field of natural genetic selection. The objective is to produce quality breed that is healthy, sturdy and suitable to the farming condition of Thailand
  4. The Company is the first company outside the European Union to be awarded with the Animal Welfare Standard, the most stringent standard to date for export chicken
  5. One of the strongest players in Thailand with a strong brand presence

Above are the strengths in the SWOT Analysis of Charoen Pokphand Foods. The strengths of Charoen Pokphand Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Charoen Pokphand Foods Weaknesses

  1. Prices of products fluctuate depending on the supply and demand
  2. Limited global presence compared to market leaders is a concern
  3. Disease outbreaks have caused panic and affected people’s confidence in meat consumption, resulting in reduced volumes of meat consumption

These were the weaknesses in the Charoen Pokphand Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Charoen Pokphand Foods Opportunities

  1. The Company is investing to expand distribution channels through its own outlets and retail shops, selling chilled and frozen ready-to-eat
  2. products under the Five Star and CP brands
  3. In the trading of processed food, there are good prospects in India, China and Indonesia
  4. Implementing an eco-friendly policy would help reduce waste
  5. disposal expenses, save production costs from the reuse of recycled
  6. parts, increase earnings from the higher selling prices that consumers
  7. are willing to pay for such products and promote the good image of
  8. being an eco-friendly company

Above we covered the opportunities in Charoen Pokphand Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Charoen Pokphand Foods Threats

  1. Impacts from the increasing economic uncertainty in the United States and the European Union, which may cause the global economy to slow down at a higher rate than expected
  2. Changes in the population structure leading to fewer workers being available for production line adjustments
  3. Unpredictable Weather and Environmental Conditions

The threats in the SWOT Analysis of Charoen Pokphand Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Charoen Pokphand Foods SWOT analysis.

About Charoen Pokphand Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Charoen Pokphand Foods Overview
Parent Company

Charoen Pokphand Group


Food Processing


Food & Beverages

Tagline/ Slogan

Kitchen to the World


Producing products that ensure customer satisfaction and are in sync with changing consumer behavior

Charoen Pokphand Foods STP

CPF has been classified by the type of product business into three core businesses: 1) Feed 2) Service Animals (Farm) and animal breeding. 3) Food, including the production of semi-cooked and cooked meat & ready to eat food products.

Target Market

Housewives, new generation people, restaurants & retail stores


Maintaining the quality of the product and service consistently good

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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