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Mentos SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 25, 2023Read time:

Here is a detailed SWOT analysis of Mentos covering strengths, weaknesses, opportunities and threats.

Mentos Strengths

  1. Constant product Innovation
  2. Promotion and advertising is extremely popular
  3. Attractive Packaging
  4. High Quality product

Above are the strengths in the SWOT Analysis of Mentos. The strengths of Mentos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mentos Weaknesses

  1. Limited market share in the exrtemely competitive confectionary segment

These were the weaknesses in the Mentos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mentos Opportunities

  1. Innovation within the brand
  2. Sugar free products

Above we covered the opportunities in Mentos SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mentos Threats

  1. Competition from international brand
  2. Competition from domestic players

The threats in the SWOT Analysis of Mentos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mentos SWOT analysis.

Read Similar SWOT analysis

About Mentos

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Dimag ki batti jala de;


A mint which is crunchy and smooth outside soft and really fresh inside

Mentos STP

People looking to have sweet after mint

Target Market

Youth from middle and upper class


Having a Mentos gives you new ideas

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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