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Jimmy John’s SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 25, 2023Read time:

Here is a detailed SWOT analysis of Jimmy John’s covering strengths, weaknesses, opportunities and threats.

Jimmy John’s Strengths

  1. Quick and very easy delivery
  2. Usage of only fresh meat and vegetables
  3. Online order available
  4. Going strong since 1983
  5. It is present at over 2000 locations
  6. Wide presence across the US shows its credibility and brand strength
  7. Sponsorship of events increases its presence

Above are the strengths in the SWOT Analysis of Jimmy John’s. The strengths of Jimmy John’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jimmy John’s Weaknesses

  1. Competitors and local delis have cheaper options
  2. No international reach compared to global food chains

These were the weaknesses in the Jimmy John’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jimmy John’s Opportunities

  1. Enter the healthy food segment
  2. International expansion

Above we covered the opportunities in Jimmy John’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jimmy John’s Threats

  1. Stiff competition – Abundance of options available
  2. Emerging market of fresh fast food – Moe’s South west grill etc

The threats in the SWOT Analysis of Jimmy John’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jimmy John’s SWOT analysis.

About Jimmy John’s

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jimmy John’s Overview
Parent Company

Jimmy John’s Franchise




Food & Beverages

Tagline/ Slogan

World’s greatest Gourmet sandwiches


Freaky fast delivery, Fresh and Gourmet Sandwiches

Jimmy John’s STP

Segmentationation done based on Age and Income

Target Market

Young adults and Employed people looking for a fast and healthy alternative to fast food


Fresh, Fast and Gourmet sandwiches

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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