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Ovaltine SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: March 24, 2024Reading time:

Here is a detailed SWOT analysis of Ovaltine covering strengths, weaknesses, opportunities and threats.

Ovaltine Strengths

  1. Highly advertised brand and strong legacy since 1904
  2. Use of the product in range of feature films and TV shows
  3. Country of origin effect is strong
  4. Brand positioning of the product is really strong
  5. Strong foothold in most of the markets especially Brazil
  6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate

Above are the strengths in the SWOT Analysis of Ovaltine. The strengths of Ovaltine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ovaltine Weaknesses

  1. Global presence of the brand not as much as some prominent global competitors
  2. Intense competition means limited market share

These were the weaknesses in the Ovaltine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ovaltine Opportunities

  1. Promotion of brand in India and China
  2. Come up with new variants for rural market
  3. More strategic Tie-ups

Above we covered the opportunities in Ovaltine SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ovaltine Threats

  1. Shift away from drinking flavored milk
  2. Availability of resources for production
  3. Cost of production

The threats in the SWOT Analysis of Ovaltine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ovaltine SWOT analysis.

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About Ovaltine

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ovaltine Overview
Parent Company

Associated British Foods, Nestle(In USA)




Food & Beverages

Tagline/ Slogan

Nutritiously Delicious


Having Malt extract

Ovaltine STP

Grand-parents , Parents and To be parents

Target Market

People of all age groups


So easy to make dairy product

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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