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Coke Zero SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 28, 2024Read time:

Here is a detailed SWOT analysis of Coke Zero covering strengths, weaknesses, opportunities and threats.

Coke Zero Strengths

  1. Same Coca Coa taste whih is popular worldwide
  2. No Sugar added(claimed) so preferred by health conscious people.
  3. Excellent packaging
  4. Tie-ups with health brands like Subway etc for health combos
  5. Availability at par with Classic coke and Diet Coke
  6. Backing of Coca Cola Brand
  7. Helps Coca Cola break their 'bad for health due to sugar' perception.

Above are the strengths in the SWOT Analysis of Coke Zero. The strengths of Coke Zero looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Coke Zero Weaknesses

  1. being a soft drink still if not preferred by lot of people as Sugar is not the only reason claimed by Health Conscious people.

These were the weaknesses in the Coke Zero SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Coke Zero Opportunities

  1. Partnership with more Health based combos
  2. More health based advertising to get the idea across

Above we covered the opportunities in Coke Zero SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Coke Zero Threats

  1. Threat from other aerated drinks competitors
  2. Threat from fruit juices
  3. Other home based drinks like Lime water, Buttermilk, Coconut water etc

The threats in the SWOT Analysis of Coke Zero are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Coke Zero SWOT analysis.

Read Similar SWOT analysis

About Coke Zero

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Coke Zero Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

YOU DON'T KNOW ZERO'TIL YOU'VE TRIED IT;Great Coke Taste, with Zero sugar


Coca Cola with no Sugar

Coke Zero STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class health conscious people


Same Classic Coke and taste but no sugar added. Different than Diet Coke though.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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