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Diet Pepsi SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 05, 2023Read time:

Here is a detailed SWOT analysis of Diet Pepsi covering strengths, weaknesses, opportunities and threats.

Diet Pepsi Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. No Sugar, assumed safe for health conscious and diabetic people.

Above are the strengths in the SWOT Analysis of Diet Pepsi. The strengths of Diet Pepsi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Diet Pepsi Weaknesses

  1. Aerated drinks not popular with health conscious people
  2. Artificial sweetener doesn't taste same as normal Pepsi

These were the weaknesses in the Diet Pepsi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Diet Pepsi Opportunities

  1. Leverage successful brand Pepsi
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Diet Pepsi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Diet Pepsi Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of Diet Pepsi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Diet Pepsi SWOT analysis.

About Diet Pepsi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Diet Pepsi; Pepsi Light

Parent Company





Food & Beverages

Tagline/ Slogan

0 carbs. 0 calories. It's the diet cola


No-calorie carbonated cola soft drink

Diet Pepsi STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class health conscious people


Soft drink having no carbohydrates

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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