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Associated British Foods SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: July 01, 2023Reading time:

Here is a detailed SWOT analysis of Associated British Foods covering strengths, weaknesses, opportunities and threats.

Associated British Foods Strengths

  1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty
  2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers
  3. Geographic Diversification
  4. Leading Market Player
  5. Wide Business Operations

Above are the strengths in the SWOT Analysis of Associated British Foods. The strengths of Associated British Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Associated British Foods Weaknesses

  1. Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies.
  2. Heavy Investments on Allied Bakeries
  3. Limited Liquidity Position

These were the weaknesses in the Associated British Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Associated British Foods Opportunities

  1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues
  2. Recognizability of the company’s brands facilitates entering new markets
  3. The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services
  4. Global Enzyme Market
  5. Strong Growth Prospects in Biofuels Production
  6. Investments for Future Growth

Above we covered the opportunities in Associated British Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Associated British Foods Threats

  1. The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases
  2. Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies
  3. Financial Crisis and Changing Consumer Demand
  4. Cut in European Union’s Sugar Production
  5. Increased Consolidation

The threats in the SWOT Analysis of Associated British Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Associated British Foods SWOT analysis.

Read Similar SWOT analysis

About Associated British Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Associated British Foods Overview
Parent Company

Associated British Foods plc.


Food Processing& Retailing


Food & Beverages

Tagline/ Slogan

A business for everyday


Diverse mixture of products

Associated British Foods STP

Business segments:Sugar, Agriculture, Grocery, Retail andIngredients

Target Market

Consumers of branded & private labeled  food and beverages,

Clothing buyers individuals in high streets of Europe


Delivering quality products and services that are central to people’s lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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