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Firehouse Subs SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 09, 2023Read time:

Here is a detailed SWOT analysis of Firehouse Subs covering strengths, weaknesses, opportunities and threats.

Firehouse Subs Strengths

  1. Unique recipe added along with steamed cheese and meat
  2. Online ordering facility available
  3. Presence in more than 800 locations
  4. Having a different menu for kids and funds local firefighters
  5. Additional Nutrition menu to attract health-conscious people
  6. Having a ‘Firehouse Subs Public Safety Foundation’ for promoting public safety
  7. The brand has been recognized by many awards and prizes

Above are the strengths in the SWOT Analysis of Firehouse Subs. The strengths of Firehouse Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Firehouse Subs Weaknesses

  1. The brand has very limited international presence
  2. Limited customer-centric programs available

These were the weaknesses in the Firehouse Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Firehouse Subs Opportunities

  1. Inclusion of customer-centric programs life ‘Gift cards’ and ‘Happy Hours’
  2. Adding more variety in the subs/sandwiches menu
  3. Inclusion of desserts in the menu

Above we covered the opportunities in Firehouse Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Firehouse Subs Threats

  1. Well-established players like Subway dominating the market
  2. People moving away from fast foods and looking for more variety
  3. Increase in variety of fast food offered by similar players

The threats in the SWOT Analysis of Firehouse Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Firehouse Subs SWOT analysis.

About Firehouse Subs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Firehouse Subs Overview
Parent Company

Firehouse Restaurant Group Inc.




Food & Beverages

Tagline/ Slogan

Founded by Firemen


Steamed Cheese and meat providing a unique rich flavour

Firehouse Subs STP

People with high appetite and value conscious people

Target Market

Middle and upper class urban families


Casual restaurant providing hot subs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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