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Priyagold CNC Biscuits SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 25, 2023Read time:

Here is a detailed SWOT analysis of Priyagold CNC Biscuits covering strengths, weaknesses, opportunities and threats.

Priyagold CNC Biscuits Strengths

  1. Colorful packaging which is attractive to kids
  2. Price saver mega pack available to “value for money” consumers
  3. Unique crispy taste along with quality ingredients such as dough conditioners
  4. Good distribution and availability owing to strong network of parent company

Above are the strengths in the SWOT Analysis of Priyagold CNC Biscuits. The strengths of Priyagold CNC Biscuits looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Priyagold CNC Biscuits Weaknesses

  1. Low visibility and brand recall in retail stores
  2. Market share is limited due to many competitors

These were the weaknesses in the Priyagold CNC Biscuits SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Priyagold CNC Biscuits Opportunities

  1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market
  2. Opportunity to use attractive marketing communication to rebrand and reposition the product so as to gain market share in the future
  3. Opportunity to target the middle age customer segment using appropriate advertising

Above we covered the opportunities in Priyagold CNC Biscuits SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Priyagold CNC Biscuits Threats

  1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image
  2. Better competitor products (in terms of taste,price,availability) will erode the market share in the future
  3. The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching economies of scale in production and distribution

The threats in the SWOT Analysis of Priyagold CNC Biscuits are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Priyagold CNC Biscuits SWOT analysis.

About Priyagold CNC Biscuits

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Priyagold CNC Biscuits Overview
Parent Company

Surya Foods and Agro Ltd


Wafer Snack


Food & Beverages

Tagline/ Slogan



Sweet and salty taste at the same time

Priyagold CNC Biscuits STP

Sweet and salty biscuit segment

Target Market

Youth,middle age group – lower,middle income category


Dual taste salty biscuit for the family

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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