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Alpenliebe SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: December 29, 2023Read time:

Here is a detailed SWOT analysis of Alpenliebe covering strengths, weaknesses, opportunities and threats.

Alpenliebe Strengths

  1. Marketing Innovation through new campaigns
  2. Promotional tactics
  3. Excellent Packaging and high quality products
  4. Excellent availability due to wide distribution network of Perfetti
  5. Advertising Campaign with celebrity brand ambassadors

Above are the strengths in the SWOT Analysis of Alpenliebe. The strengths of Alpenliebe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Alpenliebe Weaknesses

  1. Fewer Flavours available to choose from
  2. Popular only among Kids and adoloscents

These were the weaknesses in the Alpenliebe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Alpenliebe Opportunities

  1. Innovation within the brand
  2. Sugar free products
  3. Tie-ups with restaurants, hotel chains etc

Above we covered the opportunities in Alpenliebe SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Alpenliebe Threats

  1. Competition from international brands
  2. Competition from domestic players like lacto king etc

The threats in the SWOT Analysis of Alpenliebe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Alpenliebe SWOT analysis.

About Alpenliebe

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Perfetti van Melle




Food & Beverages

Tagline/ Slogan

Lallach aa lap lap;


A rich milky caramel toffee

Alpenliebe STP

People looking to have sweet

Target Market

Youth from middle and upper class


Its for the child in everyone

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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