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Quiznos SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 07, 2024Read time:

Here is a detailed SWOT analysis of Quiznos covering strengths, weaknesses, opportunities and threats.

Quiznos Strengths

  1. Chef-specialty items are introduced frequently
  2. 1500 locations across United States
  3. 600 international locations
  4. Good brand recall is a strong advantage
  5. Freshly sliced meats and bread and Use of toasted bread
  6. Good branding exercises through advertising at Superbowl, TVCs and print ads

Above are the strengths in the SWOT Analysis of Quiznos. The strengths of Quiznos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Quiznos Weaknesses

  1. Struggling financially and fighting legal issues
  2. No strong differentiator and No gluten free menu
  3. Organization restructuring caused a lot of operational issues

These were the weaknesses in the Quiznos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Quiznos Opportunities

  1. Improve presence in emerging Asian markets
  2. Rising health consciousness of consumers
  3. Introduce innovative items on the menu

Above we covered the opportunities in Quiznos SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Quiznos Threats

  1. Highly competitive category
  2. Rising cost of operations and ingredients
  3. Healthier substitutes to sandwiches

The threats in the SWOT Analysis of Quiznos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Quiznos SWOT analysis.

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About Quiznos

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Quiznos Overview
Parent Company

QIP Holder LLC


Submarine sandwich chains


Food & Beverages

Tagline/ Slogan

MMMM.. Toasty


Toasted submarine sandwiches

Quiznos STP

Health conscious consumers

Target Market

Lower-Middle income urban adults


High quality and healthy sandwiches



This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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