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Sundrop SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 18, 2024Read time:

Here is a detailed SWOT analysis of Sundrop covering strengths, weaknesses, opportunities and threats.

Sundrop Strengths

  1. Dominant player and largest seller of edible oil
  2. Uses health platform
  3. mass market for edible oil through its low priced brand Crystal

Above are the strengths in the SWOT Analysis of Sundrop. The strengths of Sundrop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sundrop Weaknesses

  1. Limited market penetration in edible oil market.
  2. Rural area
  3. Limited market penetration in food processing industry
  4. Price of product is slightly high that affect the demand

These were the weaknesses in the Sundrop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sundrop Opportunities

  1. Sharp increases in demand of branded oil
  2. High market awareness in metropolitan city of branded oil
  3. Health conscious people increasing

Above we covered the opportunities in Sundrop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sundrop Threats

  1. The treats of low price competition
  2. A large number of domestic as well as multinational players
  3. Highly competitive industry

The threats in the SWOT Analysis of Sundrop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sundrop SWOT analysis.

About Sundrop

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Agro Tech Foods


Cooking oil


Food & Beverages

Tagline/ Slogan

The healthy oil for healthy people


Low cholesterol edible oil

Sundrop STP

Health conscious adults

Target Market

All age groups, middle and high income, health conscious people


Healthy cooking oil

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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